My story is one of movement across places and mediums. Calling different cities home taught me how environment shapes perspective.
I grew up between New Jersey, the Galápagos Islands, and Miami. I was deeply moved by the natural world from an early age. Everything about it fascinates me. The way an ecosystem works together to adapt, survive, and thrive is how nature designs harmony.
That same fascination with systems, harmony, and adaptation naturally found its way into my work. Whether I’m sketching, tattooing, photographing, designing, or cooking, it’s how I translate my crafts into something that moves and connects.
Before stepping into product design, I lived many creative lives — as a graphic designer, illustrator, and presentation designer. I also started a vegan food pop-up restaurant in 2020 called Plant Altar, where I shared my love for cooking and community through plant-based comfort classic dishes. I’m a self-taught chef at heart. I love the process of creating something with my hands.
I design clear, intuitive experiences backed by research, data, and strong craft. I love connecting the dots between what customers need and what the business is solving, and turning that into scalable systems that teams can build on.
I talk to customers early and often, then translate what I hear into clear problems, crisp priorities, and simple flows. I’m always asking: what’s the real friction, and what would “better” feel like?
I’m strong at building flexible branding systems, not just pretty UI, but scalable rules that help products feel cohesive and trustworthy. Templates, tokens, components, guardrails… the stuff that makes customization feel effortless.
I build design systems and patterns that reduce inconsistency and speed up shipping across teams. Accessibility and inclusive defaults aren’t “nice to have” they’re part of doing the work well.
I design experiences that drive activation, retention, and expansion, especially onboarding and “aha” moments. I love pairing strong UX with measurable outcomes, so teams can learn what works.
I use data as a design material: funnel drop-offs, behavior patterns, experiment results, support trends — whatever helps us see reality clearly. I’m comfortable partnering with analytics (and getting hands-on when needed) to validate direction and measure impact.
I’m a collaborative designer who sweats details and respects constraints. I like tight loops, early alignment, clean handoffs in Figma, and pragmatic scoping so the team ships on time without sacrificing quality.