Served as Founding Designer on the New Ventures team, leading design for a new suite of digital storefront products including Websites, Online Ordering, and a Branded App.
Brought multiple complex products from 0→1, launching publicly to thousands of customers and generating $3M+ in first-year revenue.
Redesigned onboarding workflows, increasing customer retention from 50% to 82% through data-driven iteration.
Built and maintained design systems to ensure consistency across a suite of restaurant management tools.
Conducted usability testing, heuristic evaluations, and prototype demos to validate user flows and improve system-wide UX.
Collaborated with engineers and product teams, ensuring seamless handoff and clear design specifications within Figma.
REEF Technology Product Designer 2020 - 2021
Led UX/UI design for the Storefront module of a fleet management SaaS platform.
Created and maintained component libraries and UX standards, ensuring cross-platform consistency.
Developed user flows, wireframes, and prototypes to streamline fleet and parking operations.
Worked closely with engineers and stakeholders, facilitating usability testing and iterative improvements based on data and customer feedback.
Refined UX workflows for subscription-based parking, increasing adoption rates.
Augusta HiTech UI Designer 2020
Owned UX/UI design for the City of Denver finance campaign app from research to high-fidelity prototypes.
Designed and maintained a scalable design system, ensuring consistency across municipal services.
Conducted user research, journey mapping, and A/B testing to optimize usability.
Wyncode Academy UXUI Teaching Assistant 2020
Mentored students on instructional design, usability principles, and content structuring for effective learningexperiences.
Developed course content andhands-on exercises to reinforce UX and digital design concepts.
Taught students how to design social& gamified digital products, incorporating interaction loops & playerengagement models.
Various Clients Freelance 2016 - 2024
Designed B2B and B2C presentations, infographics, and visual storytelling assets for enterprise clients.
Developed branding and visual guidelines for keynotes, sales pitches, and investor decks.
Duarte Presentation Designer 2016 - 2019
Partnered with design leads to understand briefs and conceptualize complex information into simple visual content
Supporting design team during WWDC in 2019, 2020, coordinating with speakers and internal department members to provide design direction for Keynotes
Modicum Presentation Designer 2011 - 2016
Worked as part of a small design team that created B2B and B2C presentations
Collaborating with clients and internal project teams to understand requirements, audiences, and intended story for presentations. Delivering unique solutions to complex problems through visual storytelling, presentation design and infographics
.svg)